• FRIDA VERSE

FridaVerse

FridaVerse

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Mixed Reality

Virtual Souvenir

Frida Kahlo's Legacy

Immersive Experience

Creative Exploration

Mixed Reality

Virtual Souvenir

Frida Kahlo's Legacy

Immersive Experience

Creative Exploration

Orange Pyramid
Orange Pyramid
Orange Pyramid
Purple Sphere
Purple Sphere
Purple Sphere
Blue Cylinder
Blue Cylinder
Blue Cylinder
Turquoise Star
Turquoise Star
Turquoise Star
Lime Green Object
Lime Green Object
Lime Green Object
Yellow Cube
Yellow Cube
Yellow Cube
Purple Cube
Purple Cube
Purple Cube
Blue Pyramid
Blue Pyramid
Blue Pyramid

Features

Take home a one-of-a-kind mixed reality souvenir that beautifully combines art and technology. Experience Frida Kahlo’s vibrant world and cultural legacy in an unforgettable immersive journey.

Take home a one-of-a-kind mixed reality souvenir that beautifully combines art and technology. Experience Frida Kahlo’s vibrant world and cultural legacy in an unforgettable immersive journey.

Take home a one-of-a-kind mixed reality souvenir that beautifully combines art and technology. Experience Frida Kahlo’s vibrant world and cultural legacy in an unforgettable immersive journey.

Discover Frida Kahlo’s masterpieces in a whole new way. Immerse yourself in multi-layered 3D effects, perfectly complemented by the captivating soundtrack of the Frida ballet.

Discover Frida Kahlo’s masterpieces in a whole new way. Immerse yourself in multi-layered 3D effects, perfectly complemented by the captivating soundtrack of the Frida ballet.

Discover Frida Kahlo’s masterpieces in a whole new way. Immerse yourself in multi-layered 3D effects, perfectly complemented by the captivating soundtrack of the Frida ballet.

Bring Frida Kahlo’s masterpieces to life in a creative mini-game that lets you add your own personal touch to her iconic art.

Bring Frida Kahlo’s masterpieces to life in a creative mini-game that lets you add your own personal touch to her iconic art.

Bring Frida Kahlo’s masterpieces to life in a creative mini-game that lets you add your own personal touch to her iconic art.

Team Members

Turquoise Cube
Turquoise Cube

Kaitlyn is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor of Design in Digital Media from RMIT University Vietnam and is passionate about blending art and technology to create immersive experiences.

Kaitlyn Pham

Kaitlyn is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor of Design in Digital Media from RMIT University Vietnam and is passionate about blending art and technology to create immersive experiences.

Kaitlyn Pham

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Kaitlyn is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor of Design in Digital Media from RMIT University Vietnam and is passionate about blending art and technology to create immersive experiences.

Kaitlyn Pham

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Natascha is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor of Arts in Interior Design and Interior Architecture from Coburg University of Applied Sciences, combining her spatial design skills with immersive technology.

Natascha Feulner

Natascha is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor of Arts in Interior Design and Interior Architecture from Coburg University of Applied Sciences, combining her spatial design skills with immersive technology.

Natascha Feulner

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Natascha is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor of Arts in Interior Design and Interior Architecture from Coburg University of Applied Sciences, combining her spatial design skills with immersive technology.

Natascha Feulner

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Lisa is a first year Mixed Reality student at THA. She is a Designer by passion, a dreamer otherwise. She loves creating experiences, that are simple and intuitive.

Lisa Paul

Lisa is a first year Mixed Reality student at THA. She is a Designer by passion, a dreamer otherwise. She loves creating experiences, that are simple and intuitive.

Lisa Paul

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Lisa is a first year Mixed Reality student at THA. She is a Designer by passion, a dreamer otherwise. She loves creating experiences, that are simple and intuitive.

Lisa Paul

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Verena is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor of Arts in Interactive Media from TH Augsburg, combining her background in digital design with immersive technologies.

Verena Osterlehner

Verena is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor of Arts in Interactive Media from TH Augsburg, combining her background in digital design with immersive technologies.

Verena Osterlehner

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Verena is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor of Arts in Interactive Media from TH Augsburg, combining her background in digital design with immersive technologies.

Verena Osterlehner

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Deeksha is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor’s degree in Computer Engineering from Savitribai Phule Pune University, India, and is now exploring the intersection of technology and immersive media.

Deeksha Rokade

Deeksha is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor’s degree in Computer Engineering from Savitribai Phule Pune University, India, and is now exploring the intersection of technology and immersive media.

Deeksha Rokade

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Deeksha is a first-year Mixed Reality student at Technische Hochschule Augsburg (THA). She holds a Bachelor’s degree in Computer Engineering from Savitribai Phule Pune University, India, and is now exploring the intersection of technology and immersive media.

Deeksha Rokade

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Our Process

01

Personas & Context of Use

01

Personas & Context of Use

01

Personas & Context of Use

01

Personas & Context of Use

Our process began with creating personas and defining the context of use to gain a deeper understanding of our target audience and how they would interact with the project. This user-centered approach allowed us to tailor the design to meet their needs and ensure the experience is both meaningful and accessible for the intended users.

Our process began with creating personas and defining the context of use to gain a deeper understanding of our target audience and how they would interact with the project. This user-centered approach allowed us to tailor the design to meet their needs and ensure the experience is both meaningful and accessible for the intended users.

Red Pyramid
Red Pyramid
Red Pyramid

The next step was mapping out a user flow to visualize how users would interact with the product from start to finish. This helped us outline the key touchpoints and ensure a seamless and intuitive experience throughout their journey.

The next step was mapping out a user flow to visualize how users would interact with the product from start to finish. This helped us outline the key touchpoints and ensure a seamless and intuitive experience throughout their journey.

Blue Cube
Blue Cube
Blue Cube

02

Creating User Flow

02

Creating User Flow

The following step involved creating hypotheses to further define the details of the product. We began by identifying the most important features and then developed hypotheses around them, specifying clear outcomes and success criteria. This provided us with a structured framework to guide our work and evaluate the effectiveness of our design.

The following step involved creating hypotheses to further define the details of the product. We began by identifying the most important features and then developed hypotheses around them, specifying clear outcomes and success criteria. This provided us with a structured framework to guide our work and evaluate the effectiveness of our design.

Green Cylinder
Green Cylinder
Green Cylinder

03

Formulating Hypothesis

03

Formulating Hypothesis

Afterward, we began developing a minimal viable product (MVP) based on the hypotheses we created. Following the principles of lean UX, the MVP focused on validating key concepts, functionalities, and design elements. This prototype served as the foundation for the next phase, where we tested and evaluated the hypotheses to determine their accuracy and feasibility.

Afterward, we began developing a minimal viable product (MVP) based on the hypotheses we created. Following the principles of lean UX, the MVP focused on validating key concepts, functionalities, and design elements. This prototype served as the foundation for the next phase, where we tested and evaluated the hypotheses to determine their accuracy and feasibility.

Orange Sphere
Orange Sphere
Orange Sphere

04

Minimal Viable Product

04

Minimal Viable Product

The final step is conducting user testing. We provide users with the prototype and allow them to test it without any instructions to capture their most natural behaviors. Based on their feedback and our observations, we revisit the hypothesis phase to evaluate what worked, what didn’t, and what needs further testing. This iterative process allows us to refine our product by repeating and fine-tuning each step until we achieve the desired results.

The final step is conducting user testing. We provide users with the prototype and allow them to test it without any instructions to capture their most natural behaviors. Based on their feedback and our observations, we revisit the hypothesis phase to evaluate what worked, what didn’t, and what needs further testing. This iterative process allows us to refine our product by repeating and fine-tuning each step until we achieve the desired results.

05

User Testing

05

User Testing

Curious for More Details?

We’ve explained our process in greater depth: click the button to read the full details!

Project

Payble Framer Website
Payble Framer Website
Payble Framer Website